Ettie Bailey-King Ettie Bailey-King

6 ways to get people using inclusive language

Inclusive language matters. It shapes our thoughts and it affects our ideas of who is normal and whose needs we should care about. It helps to create a culture where people feel welcomed, respected, and safe to be themselves. Here are 6 tips to help people start using inclusive language at your work.

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Ettie Bailey-King Ettie Bailey-King

What intersectionality means

What does intersectionality mean and why does it matter? Intersectionality describes the way systems of oppression like racism, ableism and classism intersect and overlap, to create complex, cumulative experiences in the lives of marginalised people.

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Ettie Bailey-King Ettie Bailey-King

Beyond binary gender

Gender is not a binary. You can be a man or a woman, of course. But you can also be genderqueer, genderfluid, non-binary, and many other gender identities.

Gender beyond the binary isn’t a new concept, and it’s not Western. Many global cultures have understandings of gender as a rich and varied spectrum.

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Ettie Bailey-King Ettie Bailey-King

How I became a copywriter

What makes language inclusive? Why does inclusive language matter? And if an inclusive copywriter is a job, how on earth did I become one? In this interview for ProCopywriters, I share my story, and why inclusive communication matters so much to me.

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Ettie Bailey-King Ettie Bailey-King

Practical ways to support trans rights

Anti-trans discrimination is on the rise. Feeling overwhelmed about how to take action?

Here are some practical ways you can be a better trans ally.

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Ettie Bailey-King Ettie Bailey-King

How to make your inclusion intersectional

Intersectionality has become a popular buzzword, used as a shorthand for all things diversity, equity and inclusion. But what does intersectionality really mean? And how can you make it a meaningful part of your equality, diversity inclusion and belonging work? 6 practical tips.

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Ettie Bailey-King Ettie Bailey-King

How to write an inclusive job advert

Inclusive job adverts are an important step towards creating a more equitable workplace. Here are practical tips on how to write an inclusive job description.

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Ettie Bailey-King Ettie Bailey-King

Why I love Apple's The Greatest advert

From superheroes and ‘supercrips’ to patronising, limiting stereotypes, the way we talk about Disability is often ableist. I love Apple’s latest advert. No heroes, no victims, just innovative, resilient people living their lives. Overcoming ableism, not Disability.

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Ettie Bailey-King Ettie Bailey-King

Accessibility Resources

A collection of tools, guides and resources to help you make your content more accessible.

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Ettie Bailey-King Ettie Bailey-King

How to make your writing more accessible

What makes writing accessible? In this interview with Sabine Harnau from 26, I share what makes writing accessible and give some practical tips to make your writing easier to read, remember and understand.

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Ettie Bailey-King Ettie Bailey-King

Black Futures Month

What if Black History Month was Black Futures Month? How might it shift our focus from the myth that anti-Black racism is a thing of the past (it's not) and towards striving fiercely for a future where all Black people are free?

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Ettie Bailey-King Ettie Bailey-King

Burnout is not your fault

I used to think I was broken because I used to burn out all the time. Now I can see that burnout wasn’t my fault.

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Ettie Bailey-King Ettie Bailey-King

8 ways to be less awful during Black History Month

8 tips to learn about anti-racism and start dismantling white supremacy, starting with your words. If you want to become an anti-racist communicator. this points you to resources and creators who can help you get there.

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Ettie Bailey-King Ettie Bailey-King

Jobs boards

If you’re recruiting for a new team member and you want to reach a broad pool of candidates, diversity jobs boards can be a great place to start.

When jobs are shared informally, they tend to reach the same old candidates. But diversity and inclusion focused jobs boards can help you reach a bigger audience of minoritised people.

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Ettie Bailey-King Ettie Bailey-King

Simple writing is better writing

Want to make your writing more accessible to people with ADHD, dyslexia, anxiety, and a whole range of neurodivergent, Disabled, tired or distracted folks? 10 practical tips to help you.

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