Ettie Bailey-King Ettie Bailey-King

Why I love Apple's The Greatest advert

From superheroes and ‘supercrips’ to patronising, limiting stereotypes, the way we talk about Disability is often ableist. I love Apple’s latest advert. No heroes, no victims, just innovative, resilient people living their lives. Overcoming ableism, not Disability.

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Ettie Bailey-King Ettie Bailey-King

Accessibility Resources

A collection of tools, guides and resources to help you make your content more accessible.

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Ettie Bailey-King Ettie Bailey-King

Simple writing is better writing

Want to make your writing more accessible to people with ADHD, dyslexia, anxiety, and a whole range of neurodivergent, Disabled, tired or distracted folks? 10 practical tips to help you.

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