Bold Type: make your words inclusive and accessible
Are you ready to become an inclusive and accessible communicator?
I’ve condensed years of learning about inclusive and accessible communication into one joyful group programme.
Get the knowledge, confidence and support you need, so you can be a fearless communicator.
Image description: on a pale pink background, dark green text reads Bold Type: make your words inclusive and accessible. On the right, there’s a photo of Ettie. I’m a white person with light brown hair, my hands are clasped, and I’m wearing a white and pink jumper and jeans, looking at the camera and smiling. Credit: Sarah Tulej.
We all need to be inclusive and accessible
If you’re a marketer, social media manager or content writer, inclusive language and accessibility are part of your job.
They might not be in your job title. Or anywhere in the job description.
But when it comes to being a great communicator, inclusivity and accessibility are non-negotiables.
Why?
36% of people have boycotted a brand because of issues with diversity and representation (source: Statistica).
People are more likely to consider or purchase a product after seeing an ad they think is diverse or inclusive (source: Think With Google).
57% of consumers are more loyal to brands that commit to addressing social inequities. And 94% of Gen Z consumers expect brands to take a stand on social justice issues (source: Deloitte Insights).
We all need to be inclusive and accessible communicators. So how do you get started?
The solution
You could do what I did:
spend years learning all about race, gender, age, disability, class, sexual orientation, and more),
study how to make your content accessible to blind, d/Deaf, and neurodivergent people.
Or you can make life easier, and sign up for my course: Bold type: making your words inclusive and accessible for everyone.
In 6 weeks, you’ll leave feeling confident, brave and supported, with a lovely community of people on the same journey as you.
Image description: Ettie’s a white person with light brown shoulder-length hair. She’s wearing a cream and pink jumper, typing at a laptop, and smiling at the camera, in a room filled with benches and plants.
Who it’s for
It’s specifically designed for marketers, copywriters and content creators.
Why you should join
Over our 6 weeks together, you’ll:
Learn everything you need to get started as an inclusive and accessible communicator
Stop worrying about “getting things wrong”
Feel confident, brave and supported.
What’s included
By signing up, you’ll get:
2-hour video calls every Friday (11am to 1pm, BST)
Access to the recording (for 1 week)
Teaching from me and other experts
1 to 1 support during our weekly sessions
A weekly set of action steps, to put each workshop into practice
A Slack community of communicators to support, encourage and inspire you
A free subscription to my learning resources on Substack for 1 year.
“Working with Ettie is a transformative experience filled with joy, thought-provoking insights, and unwavering support. If you’re ready to become an inclusive and accessible communicator, I can’t recommend Ettie highly enough”
Image description: Ettie is a white person with light brown hair. She’s sat on a green leather sofa in a light and plant-filled workspace. She’s wearing a beige jumper and blue jeans and is smiling warmly.
Programme overview
We’ll cover topics including:
What inclusive language is
What makes language inclusive, why it matters, and how to be an inclusive communicator,
Hint: it’s not about “say this, don’t say that” guidance. It’s about putting simple principles into practice, using your own judgement.
What accessibility is
What accessibility is, why it matters, and how you can make your content more accessible to disabled, neurodivergent, tired and distracted people (so… everybody).
Disability
What disability is (taught by Disability Justice expert Sulaiman Khan),
How to be an anti-ableist communicator.
Neurodiversity
What neurodivergence is, how to talk about it,
How to make your content accessible to autistic, ADHD, dyslexic, dyspraxic, dyscalculic folks, and people with OCD, epilepsy, tic conditions, PTSD, anxiety and many other identities, differences and conditions.
Race
What race is (taught by anti-racist communications expert Collette Philip),
How to be an anti-racist communicator.
Gender
What gender is,
How to be a gender inclusive communicator.
Sexual orientation
What sexual orientation is,
how to be an LGBTQIA+ inclusive communicator,
We’ll have some guest sessions with outside experts, too. These are people who understand the issues deeply, often with lived experience of an identity or an -ism.
Image description: Ettie’s a white person with light brown hair, sat on a blue sofa indoors. She’s facing the camera and laughing, as she talks to someone who’s facing away from the camera, who has a light brown Afro, and is wearing a black top, grey trousers.
Dates
Our six sessions will be every Friday from 11am to 1pm (BST) on:
Friday 7 June
No group session on Friday 14 June: this week you’ll have a 1:1 with your learning buddy
Friday 21 June
Friday 28 June
Friday 5 July
Friday 12 July.
Image description: Ettie’s a white person with light brown hair, facing the camera and smiling broadly. She’s wearing a pale pink suit and cream turtleneck jumper, standing in front of a brick wall with city rooftops visible behind her.
How much it costs
You can access the programme for £750.
The normal price is £1,000. But if you join the course in June, you’re becoming a founder member of our new community. As a huge thank you, I’d love to gift you a discount. You’ll get a 25% discount for joining.
If you join in September, the cost will be £1,000.
Discounts and payment plans
I don’t want price to be a barrier for anyone. If you need a discount to be able to join the course, send me a message on hello@fightingtalk.uk and we’ll work something out.
I’m offering a 3-month payment plan to everyone, so you can pay in 3 payments of £250 over 3 months.
Of course, if you need a different payment plan, with smaller amounts over a longer time period that’s totally fine. Just email me on hello@fightingtalk.uk.
Image description: Ettie’s a white woman with light brown hair, standing on a rooftop in front of a brick wall. She’s wearing a beige top and a dark blue coat, with a badge that reads ‘human rights’ in white text on an pink heart. She’s looking straight at the camera, smiling.
Meet your instructor
Hello! I’m Ettie Bailey-King (she/her) and I’m an award-winning inclusive and accessible communication educator.
My clients include Action Against Hunger, Amnesty International, the Co-Op Foundation, Decathlon, Girlguiding, Global Witness, Plan International UK, Harrods and Savills. They trust me to deliver joyful, interactive, and practical training on inclusive language and accessibility.
“Ettie’s ability to put people at ease without compromising the topic or learning is amazing”
Access care
As you’d expect for a group programme about inclusion and accessibility, I care deeply about accessibility.
I can’t promise that I’ll meet every possible access need right away. But I’ll do everything in my power to make this space accessible to you.
For example, if you need sign language interpretation into a language other than British Sign Language or American Sign Language, I can’t arrange interpretation quickly enough for the June start, but can have it in place for September. We’ll work together to figure out what’s right for you.
Community care
I want this course to be a safe space for people of colour, working class people, people who are marginalised for their gender, disabled and neurodivergent folks, migrants, people of many religions and faith, and anyone who experiences systemic oppression.
If you’re minoritised, I can’t promise you won’t experience harm in this space. But I can and do promise to do everything in my power to centre your needs. It won’t be perfect, but your wellbeing will be my top priority.
I want this to be a brave space for people who hold more privilege. So if you’re white, not yet disabled or otherwise hold privileged identities, I will challenge you to learn and un-learn. (Of course, we all have un-learning to do: this includes people who experience -isms).
Solidarity places
Solidarity places (also known as scholarships or free places) are free places on the course for people who don’t have access to funding from an employer.
Due to a cancellation, we now have 1 solidarity space available on the course. (Updated on Monday 3 June at 3.15pm BST)
Solidarity places will go to people who tend to be under-invested in, which includes Black people, people of the Global Majority (people of colour), disabled and neurodivergent people, LGBTQIA+ people, women and folks who are marginalised for their gender.
Apply for a solidarity place
To apply for a solidarity place on the course, email hello@FightingTalk.uk.
Please include a short statement (around 50 to 100 words) about yourself.
You can talk about:
who you are
what you do for work
if there are any reasons that you need a solidarity place on the course (for example, you're on a low or no income).
Aim for 50 to 100 words.
Please don't share any information that will be traumatic for you to share, or which might put you at risk. I'll treat all information confidentially, and I am only using this information to identify who most needs a solidarity place.
My priority groups for the remaining solidarity places are:
1. Zero income folks (including asylum seekers and migrants who haven't got permission to work yet),
2. refugees and asylum seekers,
3. people of the Global Majority (people of colour),
4. Disabled folks,
5. Trans, non-binary and gender-non-conforming people.